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Ads tiktok8/4/2023 ![]() ![]() Spark Ads are the only TikTok ad option with a 100% native in-feed format, that features all the native TikTok post functionalities. There’s a whole range of benefits to using this new ad option. Remember when we said how important it is for ads to blend in? Spark Ads give a more organic functionality to users in the FYP, helping the ad to look and work more natively to the TikTok feed. Or click the music name and music disc to be taken to the audio’s page (this is especially useful if the post uses your own branded audio). Click the video caption or CTA button to be taken to the advertiser’s chosen landing page. Users can click the profile photo, nickname or swipe left to head to the account’s page to follow them. Whereas a Spark Ad behaves more like a regular TikTok. On a non-Spark ad when you click the profile photo, nickname, video caption, CTA button or swipe left, you’ll be taken to the advertiser’s chosen landing page. However, Spark Ad’s have unique functionalities. Spark Ads are labeled as ‘Sponsored’, will include a call to action (CTA) of your choice, the account name, caption and audio will be visible and it features all the usual engagement drivers such as like, comment and share. This is why Spark Ads’ ability to turn organic UGC, or influencer content, into ads is a game-changer for marketers and why you need to know everything about this new ad option. So your ads need to blend into the feed and not disrupt the user experience, or else they’ll just scroll on by. It’s the home of spontaneous and raw content. Why? Because the TikTok For You Page (FYP) is unlike any other social feed we’ve seen. Sponsored content on TikTok doesn’t have the same polish as Instagram or sales-driven approach as Facebook. ![]() Make TikToks.” That’s because if you want to capture and keep the attention of the platform’s users, you’ve got to play by different rules – their rules. That’s exactly what TikTok Spark Ads allow you to do. Have you ever stumbled across some amazing user-generated content (UGC) about your brand on TikTok and wished you could amplify for more customers to see? Well your prayers have been answered by the TikTok Gods. TikTok Spark Ads are here and they’re set to be a game-changer for marketers. ![]()
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